Just like a strong backlight, direct light can create harsh shadows. If you have to use artificial lighting, you will need at least two softbox light setups to get the shadows right. One of the lights should serve as your key light, and the other as your fill light or backlight, depending on your desired results. Consider placing some white paper or cloth over them to diffuse some of the light, helping to achieve softer shadows.
Your key light should be placed in front — often slightly to the side — of the product, while your fill or backlight is on the opposite side, back or above. You can also use white plasterboard or cardboard to defuse some of the light and further soften those shadows. This is what lightboxes are designed to do; they are a diffuser of sorts, distributing the light evenly around the product.
With that in mind, studio lights give you more control over the entire process, especially if you are shooting multiple products over several hours. Once you have the right setup, you can get consistent, professional results and recreate them for all your shoots. It is easy to end up with blurry images when you try to get your entire product in focus, while holding your camera in your hand without moving. That way you will get a wide depth of field, keeping your entire product in focus, leaving your products looking crisp.
Prices of DSLR and point and shoot cameras have steadily dropped over recent years. Smartphone camera technology has come a long way and sometimes you can take even better pictures than you might using a professional camera. So as long as you get your lighting and background right, your iPhone or Samsung device can do a good job. You might want to get a smartphone stabilizer or tripod, like Joby , at some point to help reduce blur and speed up post-processing.
Even if you shoot your product with a smartphone, editing can be the difference between mediocre and professional results. For those starting out, getting the background or the lighting right takes a bit of trial and error. Thankfully photo editing software can make a multitude of flaws magically disappear.
Retouching covers anything from background removal to color correction, mannequin removal, and shadow addition for a more natural look. Once you have the process down to a fine art, make sure you take the time to create clear shooting, brand, and editing guidelines so you can maintain consistency as your business grows.
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Make sure you document all the minor things, including things like the distance between the camera and product, angles, and lighting setup. Keep in mind that your product photos are basically brand ambassadors, and maintaining consistency is crucial. Create a technical guide and a template in your photo editing software that will help you maintain consistent size and scale. Share your guide with everyone involved in your product shoots, and post a copy in your in-house studio for quick reference.
Most platforms and marketplaces have their own set of photo editing requirements , so make sure you find out what yours are.
Make sure you implement free minifying tools to optimize your images , and shave off a few unnecessary kilobytes. Finally, always make sure you name your images correctly, including as much relevant metadata and keywords as possible. This additional detail helps search engines understand what is in the image, helping to improve your ranking giving you boost in organic traffic. So, we did it for you.
Request your examples. The world of ecommerce is showing no sign of slowing down, and your product photos provide prospective customers a virtual window into your business. Consumers are constantly being bombarded with information online, and have to make immediate decisions based on the content you choose to offer them. To stand out, create polished, consistent images across your product pages and marketing channels. Make sure you choose images that fortify your brand, as this will help boost conversions and ultimately sales.
Photos of your product both by themselves and in use are some of the most important merchandising and marketing efforts you do for your online brand. Because consumers cannot touch or see your product in person, your product photography must do the trick. If you can, hire a professional. Want tips and examples of product videos? We have over 25 tips to increase trust, engagement and conversions , plus 17 product video examples of companies doing this extremely well.
For more tips on mastering product photography, check out our complete guide to ecommerce product photography. Sign up for our weekly newsletter. Thanks for the tips. Its very helpful. Useful and informative post you have shared with us on public. So much thanks for this posting. Nicely explained all important factor of product photography.
I found many informative resources on product photography from your article. The article can be added a great value many important things top of yours. Product Photo Editing. But none offer the opportunity to capture the motion of elements in the frame as well thru Moves.
Hi, Wonderful Post.. I really Like your post.. This is a awesome tips.. Thanks for sharing the good information. Great article. Very helpful tips for every commercial photographer and e-commerce retailers. Consumers want high quality photo and acquiring all those high quality photos is not just easy to provide. It takes cost If I want to hire professional photographer.
Here is another article commercial photographer e-commerce retailers I found very helpful for product photography. This article can add up some more things top of yours. Great summary of tips… I just sent your article to a young friend -a photography student here in Knoxville. Thanks for sharing. I truly enjoyed reading your post. Great information in this article that can also be applied to many genres. Are you searching for a photo editing company? Amazing tips. Actually product photography is really very importance for e-commerce business but first we need to ensure quality based and attractive photo of this products.
A good set f tips i got from here about product photography. Which is the best editing service for product photography? Great tips. Need this in my Toronto product photography. Great discussion! You provide really helpful tips properly and I have also a nice idea. Ecommerce business oweners somtime give all responsibility to photographer and then after production they send photos to other photo editing company at so chip rate and finally they assign a big budge for woeners; so I think they should take services from photographer only for production and then it needs to contact with photo editing service providers.
Awesome post Tyler. Great job! Thank you for sharing tips here. How nicely explained, I am really impressed! This is exactly what I needed! I just got a professional camera for my birthday so I thought about learning some things about photography and just as a hobby start shooting some landscape photos, but I had no idea at all on where to start, and you helped me.
I am definitely going to listen to your advice :. Nice blog! You are most welcome and its always a great pleasure to read about product photography as well as eCommerce tips here in bigcommerce blog. Do not let any graphic used on your website become a classic Photoshop fail meme. Often these memes are the result of poor clipping path services or other effects. While you can often make your own graphics logos, banner, etc there are always times when you need to use something made or acquired from a third party.
Many well meaning people use these products to run or manage their websites. That is fair given graphic and web design can be costly. What people do not say — rather what you do not get given you are talking to unskilled people is just how hard it can be to perform what appear to be simple graphic design tasks. Do not attempt DIY software for anything as valuable as your online commerce website.
If you have to work alone, take some time to learn about the basics of graphic design or enlist a skilled person to provide you their services for difficult tasks such as clipping path. Clipping is a delicate activity that involves shearing a section of an image for use elsewhere. When done poorly anyone can spot the difference from miles away. This is because the image you are manipulating is a geometric object. Each photo is in one way or another affected by the background as you look at it in its original form — hence the need for accuracy.
This picture illustrates the primary reason we offer clipping path services to our clients. While this could be one of if not your best photo in years, just clipping the person out of the photo is an arduous task.
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The biggest challenge in this case is the hair. If you took a very high quality image it will have plenty of pixel data that you do not want to lose. Just getting the above image will require serious graphic design skill and several layers using very advanced design software. You will most likely require a mask to capture the face and hair on separate layers.
You may need to use the blur tool to make the sections lost less obvious. This image of the lovely lady in a bikini is another classic example where both background removal and clipping path services are required. A closer look will reveal that the job is not quite done yet — there is hologram like text still splattered across the image. Nevertheless, the clipping has been done perfectly leaving all the copies of the lady and bikini subject of the photo intact. Our services are useful to avoid copyright issues that could arise as a reseller.
Visit our website and enjoy the best in graphic design for your website and success. This is really a great tips for product photography. Meanwhile it is being very much demanding keyword for increasing e-Commerce business. Product photographers who always try to shoot the products on their budget will find this post very helpful indeed. Sometimes we know the whole process but dont know how to execute them in an optimized way.
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Thank you. I have also found, specifically for photography, black and white acrylic sheets that double klick designs are dual sided, one reflective, one not. All you need to do is position your subject in front of a window with your camera facing the subject. The idea is to have as much light reflecting off of the subject. While using natural lighting or artificial LED lighting would be ideal, you can get away with a lamp pointed in the right direction.
The most important rule to stick to is that your subject must receive light first. For many videographers, choosing lighting is almost a matter of personal preference.
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You could opt for LED lamps or rings. You could also use a photography umbrella kit. It can be mounted to your roof or on a tripod and controlled by a smartphone app iOS and Android apps are available. It creates shadows on your body and darker lines on your face. Recording video and audio often involves more than one take. Access to data storage is therefore important. Here is a list of data storage options along with usage tips and considerations:.
Most videographers rely on portable external hard drives. If you opt for external hard drives, purchase one with as much size you can afford. This will save you from the tough decision of which recording to sacrifice in the name of space. Your standard free Google Account will give you up to 15GB of free space. Additional space is available at a fee and will require upgrading your GDrive account to a Google One account. Learn more here. Create a free Google Drive account and get 15GB of space here.
Dropbox offers a free 2GB storage account. Upgrades are available. Create your free 15GB account and see pricing plan here. Online storage is a convenient way to save footage, but there are two considerations to make when you using the cloud. Uploading large files can be time-consuming and a slow and weak connection will work against you.
Secondly, while most cloud services are secure, they are not impervious to failure. Reduce the risk of losing your footage by storing it on both external drives and in a secure cloud storage account. Choosing the location to record your video directly impacts the quality of your video. Everything from the background you use to the objects that appear in your video matter.
Here are 6 tips to help you create the perfect setting:. For the best lighting, use two light sources positions at degree angles in front of you. This setup will eliminate shadows that would appear with just one light.
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Reflective surfaces cause glare on camera lenses and will degrade the quality of your videos. You can use color contrast between yourself and the background in your video. This is easily achieved by using colors that make you stand out on video. Color contrast applied effectively also makes for aesthetically pleasing, and therefore, more engaging video. Background paper is affordable and comes in various sizes and colors. It is ideal for creating a professional studio look relatively quickly with minimal effort.
Background paper hanging from a background leader bar, you to easily create the background you need in minutes. But if you can afford to, invest in a leader bar.
Leader bar makes it easier to reuse, handle and limit wear and tear of the background paper. Visit Savageuniversal. Create a sense of order between all objects that appear in the background of your video. Ordered objects are easier for the eye to accept. An ordered bookshelf on the order hand will easily be noticed and then dismissed, allowing your audience to focus on you. Stay away from recording in front of windows where people pass by. They will cause distractions for viewers and ultimately make the learning process challenging.
You need as quiet an environment as possible to ensure the best sound quality. Your microphone may be able to block out certain sounds, but a loud train or crowd of people will influence the audio quality of your video. Invest in acoustic foam to help create a quieter setting.
eLearning Video Production: How to Create Effective Courses in 7 Steps
Pets may distract you from recording. They may also make it hard to find the momentum you need to record all the shots you require. Like all skills, speaking into a camera can be learned and developed. Yes, it sounds easier said than done, but appearing confident on video is something you can practice. When Nick Nimmin started recording videos on YouTube, he worried about the information he shared and what people would think about him. In this video , he shares helpful tips on how to prepare your voice, body, and think about recording video.
First impressions count. Before you hit record, here are a few tips to help you maximize your time and effort. It will help calm your nerves and make it easier to deliver your message. Should you create an entire script or just write down talking points?
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Should you memorize your lines? You need to present yourself as confident and knowledgeable. Batching your video recording will save you time. The batching process involves recording similar shots all at once, allowing you to breeze through your content faster and get it done in one sitting. If you follow the same camera transition format start with a face-to-face recording and then move to a whiteboard or screen share for all videos, you can record all face-to-face videos together and do the same for whiteboard or screen share shots.
Batching your video also enables you to use your equipment setups once. You also need not worry about the positioning of cameras and lighting equipment or background elements that you may notice have become inconsistent in the editing process. Video editing can be considered a complex process. It involves picking software to use, piecing together shots, incorporating sound and tweaking lighting. There are many free video editing software suites available, but most are not very user-friendly. They typically require advanced video editing knowledge. There are, however, more simplistic and easier-to-use programs out there.
Filmora tops the list. Features include trimming, transitions, overlays, and effects. Lightworks is open source and works on Windows, Mac, and Linux. Lightworks comes with a sizable library of royalty-free audio and video, trimming and editing functionality and audio and visual effects. Shotcut also works on Windows, Mac, and Linux. Like Lightworks, Shotcut is for more advanced video editors. Features include audio and visual effects, the ability to drag-and-drop files from your file manager, trim and edit frames, and more.
Having recorded multiple takes for different course material can make it hard to figure out which footage goes where. This is where your storyboard comes to the rescue. It will help you order your video and also guide your editing. Pairing narratives with visual elements can make for engaging videos. Here, turn to your storyboard for guidance on what takes place along your story timeline.
As you trim your videos, be sure to limit them to no longer than 6 minutes. This may be difficult, especially with a complex subject matter, but rest assured that you can always segment ideas into shorter videos. This approach will ensure that your video length is as short and polished as possible before adding to it. Titles help learners quickly identify the subject matter. When editing your videos, include a title at the beginning of each video to serve as a mental marker or primer for what comes next.
Lighting can be enhanced during the editing process, but be careful. Too much or too little light can make your video look unnatural and therefore unappealing. Most editing suites are easy to work with and syncing video with audio involves pairing both formats using drag-and-drop functionality. Background music can be a nice touch but should be used sparingly. If you use background music , limit it and ensure that you fade it out as your video progresses. It is possible to speed up or slow down your video during editing, but it may not always be necessary.
Most eLearning video platforms offer students the ability to control the speed of videos. This allows them to set a pace that helps them better understand the content and learn at their own speed. Intros and outros are triggers. They tell viewers when a video beginning and when it has ended. Without both, your videos would have abrupt openings and endings and make for a poor viewing experience. As you plan your intro and outro, limit the length to no more than 8 seconds. This will be enough to prime your audience to receive new information.
Creating great eLearning videos is formulaic. You need a clear plan, the right equipment, and practice. Amir Shahzeidi is the digital marketing manager at Uscreen, the leading all-in-one video monetization platform that allows creators to launch OTT platforms and monetize their content online. Product Customers Pricing Resources Company. Log in Sign Up. Subscription Analytics Use revenue and customer data to improve and grow your business.
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